About Us
The future of fashion is attitude.
The fashion industry is responsible for around 10% of global emissions. Achieving greater sustainability isn’t just about consuming less – it’s about building better structures.
rebe was born from a simple realization: people want to consume more sustainably, but the market often makes it unnecessarily difficult. That’s why we decided to change the structure. We are a blend of tech, fashion, and sustainability, united by the desire to make a meaningful impact.
Our Mission: We are changing the structure to make second-hand the first choice.
Our Values:
- Accessibility: We centralize a diverse selection – no more endless hours of searching.
- Collaboration & Community: We build relationships with passionate small shops that share our quality standards and work with us toward a greater cause.
- Circular Economy: We extend the life of clothing and reduce waste, because conscious consumption is an upgrade.
What sets rebe apart:
We didn’t want to be just another platform where everything ends up in one big pile. We wanted to create a place where you don’t get lost, but rather feel at home and inspired.
We’ve built a space that filters, curates, and organizes through the expertise of our partner shops. The result:
- Quality becomes visible, instead of getting lost in a never-ending feed.
- Individuality can be lived out without compromising on the climate.
- Trust is guaranteed, thanks to our clear processes and easy return policy.
Our Vision:
In five years, rebe will be the number one destination for second-hand fashion in Europe.
Our Goal: We want to spark a shift in mindset. When you’re looking for a new piece of clothing, we want you to check with us first. But until we get there, we need your support. Because transformation happens in small steps – not perfectly, but together.